The journey of Dana Novack^{: Web Professional Problem Solver}

Work Experience

Experience is one thing you can't get for nothing.
Oscar Wilde

Contractor Web Zone is a web agency of ~10 employees offering web design, SEO, and marketing services to construction, roofing, and general contractors in the United States and Canada.

• Designed and developed responsive web pages using HTML, CSS, and JavaScript; Implemented UI/UX best practices, SEO improvements, and performance optimizations; updates conducted via proprietary CMS.
• Provided customer support and completed tasks utilizing ticketing, and project management systems.

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Optic Marketing Group is a marketing agency of 20+ professionals offering services to plumbing, HVAC and other home service companies nationwide.

• Worked within a group of 3 web designers reporting to the Design Operations Manager.
• Created custom site designs for new client websites.
• Implemented and created custom WordPress web pages in various themes and page builders using predetermined layouts and specifications to promote seasonal and geographical content.
• Effectively and efficiently completed assigned work under budget and ahead of schedule.

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Snowcat Ridge is Florida's only alpine snow park with activities such as snow tubing, outdoor ice skating, an indoor snow making dome, an alpine village with special guests, and more.

• Personal host for VIPs and parties in park's private igloo rentals, providing dedicated customer service to all patrons.
• Managed ~450 private parties during the 2023-24 and 2024-25 seasons, maintaining 100% usability of private fire pits, event spaces, and ammenities.

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Scream-A-Geddon is one of Florida's premiere Halloween theme parks comprised of 6 haunted attractions, common area scare zone, carnival games, and more.

• Personal host and park tour guide for VIPs and parties.
• Provided dedicated customer service at park and haunt entrances.
• Interactive actor inside haunt comprised of ~20 actors.
• Collaborated with management, costume, make-up personnel, and other actors to develop the best entertainment for the haunt.
• Attended auditions and casting calls to audition and rehearse for roles.
• Won “Actor of the Night” 5-times within the 50-day season.

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Mediagistic is a full-service marketing agency of 100+ employees offering services to brands, distributors, franchisors and local businesses in the home services, outdoor power equipment and franchise industries across the US, Canada, and other international markets.

• Worked in a team of 6-10 web professionals reporting to the Web Team Manager.
• Team leader and project manager for web standards and best practices, WCAG (ADA) & GDPR website compliance, Google Core Web Vitals and web page speed optimization, WPEngine server migration, WordPress core, themes and plugins updates, PHP theme upgrades.
• Provided dedicated support for the company's 400+ WordPress websites, logging website changes, upgrades, and optimizations, ensuring their functionality, security, and performance, maintaining near 100% website up-time.
• Collaborated with design, development, sales, social media, digital marketing teams and clients to discuss, analyze, or resolve issues.
• Developed testing routines and procedures, created SOPs, technical documentation, audits and efficiency models adopted by the organization.
• Front-end and backend design, development and training for WordPress and MODX CMS sites.
• Designed, developed and created new websites, templates, and themes following best practices and integrating features and elements consistent with various products reducing new client site build times by up to 75%.
• Created supporting graphics for new and existing websites and online marketing initiatives.
• Performed day-to-day website revisions, updates and other requests.

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Team Lightning is an IT company of ~10 employees providing network design, implementation, IT support, web and consulting services.

• Worked in a team of 3 web designers reporting to the Sr. Web Designer.
• Front-end and backend support for custom HTML/CSS websites.
• Performed day-to-day website revisions and updates.

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⬇ Best. Job. EVER. (⌐ ͡■ ͜ʖ ͡■)

The Boy Scouts of America (now Scouting America) is one of the nation's largest youth programs providing training, leadership, and character development for youths between the ages of 5 and 21. MAC-BSA comprises 14 districts supporting over 40,000 youth and volunteers, and 30+ staff members.

• Reported to the Public Relations & Marketing Director and was the webmaster for the Mid-America Council internet site (mac-bsa.org). Site received over 110,000 page views per month. Updates administered via proprietary .Net content management system.
• Designed and maintained a custom HTML/CSS website in tribute for Little Sioux Scout Ranch (LSSR) that helped raise over $1.8 million in donations for camp rebuilding and safety improvements after an EF-3 tornado decimated the camp on June 11, 2008. Site updates administered via FTP utilizing Dreamweaver templates. Read NOAA report →
• Designed and created: web templates utilized for all site updates improving work efficiency; Flash animations for site intro video and other online promotions; web banners and graphics to promote events; logo design for events; design and layout for mailers, program guides, activity guide covers and annual reports; PDF and web forms for event registration and product ordering.
• Administrator for Facebook group pages, council YouTube channel and WordPress blog.
• MAC-BSA named #1 council in the country in 2010 by the Boy Scouts of America, National office.
• Council received the National President's Award for Marketing Excellence from 2005 to 2011.

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Krispy Kreme is a multinational doughnut company and coffeehouse chain that supports in-store, retail grocery, and convenience store locations.

• Third shift accident and incident free driving for length of employment in the Greater Omaha and surrounding areas.
• Responsible for driving and delivery of pre-ordered product to assigned accounts and for rotating and stocking product.
• Utilized Electronic Logging Systems technology for inventory.

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State Street is a global investment firm of more than 20,000 professionals providing asset management and financial services for banks, insurance companies and various institutions totalling US $6 trillion.

• Worked in the Interactive Marketing and Presentation Support departments reporting to the Assistant Vice President of Interactive Marketing and the Presentation Manager, respectively.
• Webmaster for corporate (statestreet.com) and regional multilingual internet and intranet sites across North America, Europe and Asia supporting more than 20,000 employees, and countless clients and prospects worldwide. Internet site updates administered via Interwoven TeamSite content management system. Intranet site updates implemented via FTP utilizing Dreamweaver templates.
• Designed and created: XHTML and CSS web templates used to administer all site updates; web banners to promote events and product releases; Flash animations and animated logos used in sales presentations; interactive CDs (GUI menus, print inserts and disc labels) to distribute documents, videos and other materials for RFI and RFPs; PowerPoint presentation templates, Word letterheads, and business cards for new branding initiatives.
• statestreet.com ranked as a top 100 business-to-business website in BtoB Magazine 2003 "Netmarketing 100" list for its marketing effectiveness, well-organized design, user-friendly navigation and valuable extras. Read Press Release →
• State Street received the 2004 Bell Ringer Award sponsored by The Publicity Club of New England, honored for excellence and achievement in the employee communications campaign, intranet and public relations.

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KNF&T is a professional staffing agency supporting the Greater Boston, MA and Southern New Hampshire areas specializing in accounting and finance, administrative and office services, executive and management, healthcare, human resources, legal and compliance, and sales and marketing.

• Worked on temporary assignments for State Street Corporation, Wellington Management Company, Talbots, Inc. and Relocation Resources International.
• Responsible for various office procedures including MS PowerPoint presentations, data entry, spreadsheets, reception, customer service, preparation of legal forms, and general office duties.

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Military Service

• Drove lightweight vehicles, 2.5 ton, five-ton trucks and tractor-trailers transporting hazardous cargo, vehicle parts and personnel logging over 50,000 accident free miles in the United States and Europe.
• Assisted Company and Battalion presentations with designing, editing and formatting, photo documented ceremonies, created Company newsletters and templates.
• Held a Secret Security Clearance.
• Awarded Army Good Conduct Medal, Army Achievement Medal (2nd Award), National Defense Service Medal, Army Service Ribbon, Overseas Service Ribbon.
• Expert Marksman.

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Portfolio

Never half-ass two things, whole-ass one thing.
Nick Offerman as Ron Swanson, Parks & Recreation

Below is just some of the stuff I've worked on.

Check Me Out

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